I will always conduct myself to the highest levels of ethics, integrity, accountability and responsibility.

I will treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.

I will maintain the good reputation of coaching.

I will clearly state to clients and potential clients, the terms of any agreement.

I will make no un-realistic claims or implications of the services provided.

I will respect the absolute rights of clients’ confidentiality except as expressly permitted by the client or potential client in writing or as required by law.

I will recommend different coaches or resources when these will be more appropriate to the clients’ needs.

I will not offer professional information or advice that I know to be confidential, misleading or where the accuracy is beyond my competence to assess.